Designing a web-app for AI assisted coaching 

Asemic Analytics is a product analytics platform focused on turning complex behavioral data into clear, decision-ready insights for product teams. The platform enables teams to track user actions, understand engagement patterns, and analyze product performance without relying on fragmented dashboards or ad-hoc queries. My role covered UX and product design across core analytics experiences, from defining information architecture and data hierarchies to designing dashboards, exploration flows, and interaction patterns. The main design challenge was simplifying complex data concepts into intuitive, readable interfaces that support fast insight discovery while remaining flexible and scalable for advanced use cases.